November 26
The Ballroom, Taj WestEnd, 1500 hrs onwards
Web Mining - The Wisdom of the Crowds
Ricardo Baeza-Yates, Vice President-Yahoo! Research, Europe and Latin America
Ricardo Baeza-Yates
Ricardo Baeza-Yates was born in Chile, and studied in Chile and Canada. Prior to joining Yahoo!, he was a full professor at University of Chile and Institució Catalana de Reserca I Estudis Avançats (ICREA) research professor at Universitat Pompeu Fabra in Barcelona. Baeza-Yates is the co-author of Modern Information Retrieval (Addison-Wesley, 1999) among other books and publications. Beaza-Yate is also a member of the Association for Computing Machinery (ACM), American Mathematical Society (AMS), Society for Industrial and Applied Mathematics (SIAM), Chilean Computer Science Society (CCSS), Chilean Academy of Sciences, and senior member of the Institute of Electrical and Electronics Engineers (IEEE). He has recieved awards from American Organization States, Institute of Engineers of Chile, and COMPAQ.
Presentation : The Wisdom of Crowds
Event - Videos:
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Abstract
The Web continues to grow and evolve very fast, changing our daily lifes. This activity represents the collaborative work of the millions of institutions and people that contribute content to the Web as well as the one billion people that use it. In this ocean of hyperlinked data there is explicit and implicit information and knowledge.
Web Mining is the task of analyzing this data and extracting information and knowledge for many different purposes. The data comes in three main flavors: content (text, images, etc.), structure (hyperlinks) and usage (navigation, queries, etc.), implying different techniques such as text, graph or log mining. Each case reflects the wisdom of some group of people that can be used to make the Web better.
In this talk, we walk through this process and give specific examples.
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