Yahoo! India and the International Cricket Council (ICC) have announced a three year partnership, during which Yahoo will serve as an exclusive online partner for all the ICC events. Events such as the Twenty20, ICC Champions Trophy and ICC Cricket World Cup 2011 are included in the partnership.
Rahul Dravid , the chief guest of the evening, unveiled the new, exclusive property, called iccevents.yahoo.com, created by Yahoo. This website will have images, videos, interviews and other exclusive content from ICC.
Haroon Lorgat , chief executive officer, ICC says, “In today's technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner onboard, but this deal also ensures cricket fans will benefit from Yahoo's reach across the cyber world.”
Gopal Krishna , vice-president and head of audience, emerging markets, Yahoo! adds that the portal intends to attract more users worldwide towards cricket, and hence, they have launched a global cricket website (cricket.yahoo.com). This new website has a host of sections such as live scores, match highlights, match schedules, photo albums, player profiles and mobile updates.
According to a ComScore research data, which was released in October 2008, Yahoo! Cricket was adjudged as the No. 1 cricket site in India with 1.97 million users. This initiative will further help Yahoo increase its reach globally.
Krishna says that over time, cricket enthusiasts will be able to watch live cricket matches on Yahoo.com.
In December last year, Yahoo! India announced that it will launch new verticals to facilitate top of the mind recall for the brand. This initiative is a step in the same direction.
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Yahoo! Is the official partner for ICC
Publication: DNA
February 19th 2009
Yahoo is official Internet partner for ICC
Publication:www.exchange4media.com
February 19th 2009
Yahoo! India and International Cricket Council (ICC) have announced a 3-year partnership under which, Yahoo! will have access to exclusive images, videos, interviews and player chats around all major ICC events. With its massive reach, coupled with exclusive content from ICC, Yahoo! will make the game accessible to millions of cricket lovers.
For the next three years, iccevents.yahoo.com will be the online destination for all ICC tourneys, including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
Gopal Krishna , Vice President and Head of Audience, Emerging Markets, Yahoo!, said, “Yahoo! is thrilled to partner with ICC. This partnership gives us access to never before experienced content in the online domain. It also demonstrates our commitment to cricket and addresses the needs of Internet audiences with top quality coverage of major cricketing events. As a global brand, Yahoo! will attract more users worldwide and contribute towards the growth of cricket.”
ICC Chief Executive Haroon Lorgat said, “In today's technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo's already established popularity and enormous reach across the cyber world.”
“The ICC corporate website and the various event sites that will spring from this partnership will set a new benchmark for innovation and user interaction to ensure that people who choose to follow their team online are rewarded with an entertaining and exciting experience,” Lorgat added.
Yahoo! also launched a brand new global cricket website, cricket.yahoo.com, a complete resource on the game with updates, images, match schedules and player profiles. The new website will serve as a one-stop destination on the history of cricket, updates on ongoing cricket tourneys, as well up-to-date statistics for cricketers.
ICC bats for Yahoo! As net buddy
Publication:Financial Chronicle
February 19th 2009
Yahoo India named official online partner of International Cricket Council
Publication:www.alootechie.com
February 19th 2009
Yahoo India and International Cricket Council (ICC) have signed an agreement under which Yahoo will create an exclusive online property, ICCEvents.Yahoo.com where users will have access to exclusive images, videos, interviews and player chats around all major ICC events, including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup 2011, to be held in the next three years.
“This partnership gives us access to never before experienced content in the online domain. It also demonstrates our commitment to cricket and addresses the needs of internet audiences with top quality coverage of major cricketing events. As a global brand, Yahoo will attract more users worldwide and contribute towards the growth of cricket,” Gopal Krishna, vice president and head of audience, emerging markets, Yahoo, has said.
Haroon Lorgat , chief executive officer, ICC, has added, “In today's technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo's already established popularity and enormous reach across the cyber world.”
Yahoo has also launched Cricket.Yahoo.com, a global cricket website which will provide a complete resource on the game with updates, images, match schedules and player profiles. According to the company, the new website will serve as a one-stop destination on the history of cricket, updates on ongoing cricket tourneys, as well up-to-date statistics for cricketers.
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